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Simplify Mobile Banking with the LOOP App

This blog post builds on our initial look at how financial services firms can leverage CRM to stay closer to their customers and grow customer value.

Cloud Sherpas was recently challenged to solve a common business problem faced by all retail banks: how can they take advantage of the latest mobile technologies to deliver superior customer experiences for the most complex retail banking services?

As we’ve all witnessed, the last few years have presented drastic improvements in the mobile functionalities offered by retail banks. Now, depositing checks, transferring money and checking debit balances can be done from your bed or during your morning coffee. Today’s mobile technology has made all of those activities easier. But what about mortgages or home equity loans? The truth is, prospective applicants look at applying for a mortgage or home equity loan with a certain amount of dread. Until now, that is…

INTRODUCING THE LOOP MOBILE APP

To help banks make the typically arduous loan application and approval process easier for customers, Cloud Sherpas developed a new mobile application. We used the Force.com platform to build LOOP (Loan Origination Overall Processing), a mobile app that allows retail banks to provide their customers with an ultra-easy and low-maintenance way to access, apply and be approved for a home loan.

The LOOP app not only benefits customers by making it easier to apply for a loan, but it also benefits the banks that use it. The LOOP app allows banks to collect, synthesize and act upon all the data that consumers enter into the app during the loan application process. Thus, the app introduces a more efficient paperless process to help banks increase productivity.

While mobile apps like LOOP deliver many benefits to retail banks, those that use these technologies to service customers must be confident that all the data customers are submitting is captured and digested in the highest-value way possible. This need is precisely why Cloud Sherpas was tapped to solve this problem – because of our industry expertise.

CLOUD SHERPAS AND THE RETAIL BANKING INDUSTRY

Because of our experience with salesforce.com, CRM and banking, Cloud Sherpas is often tapped by banks to implement and optimize best-in-class cloud CRM solutions. This experience and the challenges that we see retail banks commonly encounter spurred us to create the LOOP mobile app. Additionally, we used this information to create a CRM Industry Framework for retail banking.

Our Retail Banking Industry Framework brings together CRM best practices for cloud, social and mobile technologies and accelerates time to market for CRM applications by addressing specific challenges that are unique to banks. Retail banks often face issues keeping their technology current, managing security and compliance issues and facilitating more valuable customer touchpoints, and we designed our Industry Framework to address all of these issues. From assessment and implementation to ongoing support and, now, introducing mobile apps, banks can leverage our experience and expertise in the industry.

LEARN MORE

Cloud Sherpas is one of the world’s leading cloud services brokerages and helps businesses adopt, manage and enhance their CRM investment by identifying desired business goalsfinding the right tools and technology for the job, and delivering rapid implementations that remain focused on achieving the desired business capabilities.

The post Simplify Mobile Banking with the LOOP App appeared first on Cloud Sherpas.

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Cloud Sherpas [www.cloudsherpas.com] is a leading Google Apps Reseller, systems integrator and application developer. Our Google Apps Certified Deployment Specialists have migrated tens of thousands of users from legacy, on-premise messaging systems to Google Apps and Google App Engine. We help organizations adopt cloud computing to innovate and dramatically reduce their IT expenses. SherpaTools for Google Apps [www.sherpatools.com] is a free app from Cloud Sherpas that enhances the functionality and ease-of-use of Google Apps for both administrators and end-users.